HOW TO MAKE MONEY BLOGGING IN
2020 (HOW I MADE $203K YEAR ONE)
BY ADAM ENFROY
If you
want to learn how to make money blogging in 2020, you need to
ditch the cookie-cutter advice you’ve been reading.
“Expert”
bloggers tend to give you generic advice like write about your
passions, stay consistent, form good writing habits, and create great content.
Then, a
few years from now, you’ll finally have enough website traffic to monetize your
blog with affiliate programs, Google AdSense, online
courses, podcasting, or selling digital products.
The hard truth is, it doesn’t have to take you years –
there’s just a lot of bad advice out there.
To make life-changing money from your blog as fast as possible,
you need to start thinking like a CEO and developing systems to scale your blog
like a startup, not a hobby.
I’ve worked for high growth startups, and some of the best CMOs,
VPs, and Growth Marketers out there. And what did I learn?
Most blogging advice is harmful, not helpful.
You’re sold the dream of passive income and
the ability to make money online while you sleep,
all while 95% of bloggers still fail. And yet, these “experts” that started
over 10 years ago are the only ones profiting the most from blogging.
So I started this blog in January 2019 to track my progress as a
brand new blogger using everything I learned in the startup world.
Here’s the first thing I learned – to scale your blog like a
startup, you need to remove most of the writing from your process.
Remember, you’re a business owner, not just a blogger.
Using the tactics I outline below, I started generating $35k/month by
month 9.
And as you can see from my February
2020 blog income report, I’m currently making over
$45k from this blog that I started just 14 months ago.
This guide covers SEO, keyword research, content marketing,
WordPress, and affiliate marketing so that you can copy my strategies this
year.
Let’s
get started.
HOW
TO MAKE MONEY BLOGGING IN 2020.
Before
anything else, you need to learn how to start a blog. The
first step is getting web hosting and a domain name.
I recommend Bluehost as it’s the #1 recommended host by
WordPress and has more than enough features to do everything outlined in this
guide.
You can
get started with Bluehost for $2.95/month
(63% off) with my link.
Get Started
with Bluehost
This
article is all about making money this year – I won’t give you a vague list of
options like affiliate marketing, sponsored posts, online courses, or
advertising.
Instead,
we’ll focus on scaling your blog like a startup by choosing your niche, scaling
your content, and monetizing your blog to make $10,000/month in 90 days.
Let’s
scale your new blog like a startup.
CHOOSE
YOUR BLOG’S NICHE BASED ON MARKET FACTORS, NOT YOUR PASSIONS.
There’s a reason that 95% of bloggers fail, and it’s not why you
think.
The current myth is that bloggers fail because they aren’t
“passionate enough.”
“Push through failure to succeed,” they say.
Google “why bloggers fail,” and you get the same answer from the
#1 result: bloggers fail because they aren’t passionate enough.
I officially reject this notion.
The real reason bloggers fail is the same reason that any
business fails: it’s not profitable.
Take my passions, for example.
I’m passionate about a lot of things – drumming, flying
airplanes, traveling, astronomy, distance running, personal development, Detroit-style pizza, etc.
However, if I wrote an endless amount of blog posts about one of
these topics without making any money, I’d burn out 100% of the time.
Additionally, some bloggers claim, “I’m not in it for the money”
or, “It’s just a hobby.”
Hobby bloggers are just new bloggers that don’t know how to make
money yet. In any creative digital field – whether it’s design, web
development, photography, copywriting, or video editing – there are beginners
and experts.
And since most bloggers start as beginners by writing about a
passion and try to figure everything else out later, they’re destined to fail.
Source:
Google.com
Plus, blogging advice is outdated, written only to rank on
Google, and encourages a generalized approach to appeal to the broadest
possible audience.
Bloggers don’t fail because of a lack of passion (they have that
in spades).
Bloggers fail because they can’t transition from blogger to
business owner.
So they choose a non-lucrative niche targeting a low-value
audience. New bloggers forget to leverage networking and connections to their
strategic advantage. And they don’t have enough market demand to scale traffic.
I want you to succeed.
Before launching your blog, it’s crucial to choose your niche
based not on passions, but three business factors: audience budget
potential, professional leverage, and market demand.
1.
AUDIENCE BUDGET POTENTIAL.
To
offer a valuable product on your blog, you need to solve a pain point for your
audience. That’s obvious.
As a blogger, you should deeply understand your audience’s
challenges so that you can offer the most in-demand solution. Check.
Start by looking at niches where you’re a member of the target
audience yourself. This way, your domain expertise shines through faster.
But don’t think that after you’ve gotten that far, you should
open up a generic list of 100 niches and narrow it down that way. Watercolors?
K-Pop? Travel? Good luck with that.
How much your audience is willing to spend.
It’s that simple.
Let’s break it down.
Your blog topics may pull in different readers. Visitors could
include professional interior designers, college design students, and even
stay-at-home moms who want the latest home decor inspiration.
To monetize this niche, you would create a new blog and move
your readers down the sales funnel:
·
First,
you’d create content to attract an audience
·
Then
you’d build out a home design “freebie” to get email opt-ins
·
Next,
you could use affiliate marketing to promote home decor brands
·
Finally,
you would offer your email subscribers a $300 online course (with a money-back
guarantee) about 10 Expert Interior Design Tips for the Perfect Home
Nothing is wrong with this approach – this tends to be what most
bloggers do, and it can earn some passive income after a couple of years of
building your audience.
But is it a lucrative audience? Stay-at-home
moms, college students, and a few professionals with an average salary?
Here’s the secret.
By changing just one word in your niche, you can increase your
blog’s income potential by 200x.
All you do is change “home design” to “retail design.”
Let me explain.
By
adding a B2B component, you just shifted your audience from individuals to
businesses and increased your blog’s income potential by 200x.
Think
about it this way. If you’re selling to large businesses instead of
individuals, you make more money for two reasons. The first is that they have
more funds available. Second, it’s not coming out of their own pocket.
Source: imab2b.com
The beautiful thing about this approach is that your blog
launch, content strategy, and sales funnel are almost the same for both the B2C
“home design” and B2B “retail design” niches.
Here’s the good part: while the B2C “home
design” monetization stopped at a $300 course, the B2B “retail design” niche
doesn’t just stop there.
After you build your professional brand, you become known as a
B2B design expert. This influence allows your price to jump from a $20
affiliate commission or a $300 course – to a $5,000/month recurring consulting
service.
Understanding your audience’s pain points isn’t enough.
To 200x
your revenue potential, your audience needs to be in a lucrative B2B niche and
pay a monthly recurring basis.
Source: Datapine.com
To
recap, when choosing your niche, rather than worrying about your passions and
getting thousands of passive, low-value site visitors, focus on closing 2-3
high-value clients.
With
this approach, I hope you’re beginning to understand why I truly believe you
can make $10,000/month in 90 days with a new blog.
2.
USE YOUR PROFESSIONAL LEVERAGE TO CHOOSE YOUR BLOG’S NICHE.
After
uncovering a lucrative audience to provide value to, the next step is to
discover the strategic advantages you may have over others.
Ask
yourself:
·
What
is my current level of professional experience?
·
What
connections do I have in my industry?
·
Can
I leverage this experience into a profitable blog?
·
If
I could pitch any website in the world to contribute a guest post, who would
take me seriously from the start?
To build a truly successful blog, you first need to build
influence. And to build authority, you need to step outside of your comfort
zone and leverage your connections, professional experience, and everything at
your disposal like never before.
You will also be performing a lot of outreach to make new
connections.
Outreach includes building relationships so you can guest post
on authoritative sites in your niche. These posts give you get relevant, high
Domain Authority (DA) backlinks for SEO, which is still one of the best ways to
rise in the Google search rankings. And according to Broadband Search’s
recent Internet statistics from 2019, Google process
3.5 billion searches per day – or over 40,000 every second. There’s plenty of
traffic to go around.
And when you’re just starting, you may not have many connections
or published content out there. You might say: “Why would anyone feature me?”
Leveraging your background helps tremendously.
For example, if you’re a photographer, you might have a base of
clients, contacts from local meet-up groups, and even know photography
influencers that you met in the past. If you can leverage these contacts in the
future, you can accelerate the growth of your blog.
3. YOUR NICHE NEEDS MARKET DEMAND.
Before you get started, you need to do some research and see if
people search for your topics and pay for solutions.
Once you understand your leverage and passions, take your chosen
niche, and come up with the top 10 keywords to target.
Next, use a keyword research tool like the free Google Keyword
Planner or a better SEO tool like Ahrefs and enter your keywords. If your top 5
keywords have search volumes of at least 5,000, this shows that there is
interest in these topics. Here’s an example of my target keyword in this blog
post:
After that, look at the keyword difficulty score (a number from
0 to 100 on how difficult it will be to rank for the keyword). If your keywords
have difficulty scores of 0.8 or higher, the competition may be too fierce for
you to make an impact. Shoot for target keywords with over 5,000 monthly
searches and under a 0.4 difficulty score so that you can potentially get more
traffic with less competition.
Another way to view competition is to use an SEO tool like
Ahrefs to see search engine results page (SERP) data. Specifically, look for
the Domain Authority (DA) of the first page results and the SERP position
history.
If the top 10 results all have a DA over 65, your new blog with
a DA of 0 is not going to get on page one, thus getting no traffic. However, if
you see a website with a DA under 30 on page one, you can pass them with better
content. If the SERP position history hasn’t budged over the last six months,
the competition might be too fierce.
To recap, when researching your blog’s market demand, shoot for
topics that have keywords with:
·
5,000+
monthly searches
·
A
keyword difficulty score under 0.4
·
The
first page of Google has at least one site with a DA under 30
·
A
SERP position history that has changed recently.
To summarize, focus less on writing and more on keyword
research. Choose your niche based on audience budget potential, professional
leverage, and market demand.
Find an audience that you’re a part of and understand their
challenges personally. Up-level that audience to make sure there’s a B2B
component to 200x your revenue potential. Leverage your network, job
experience, and everything else at your disposal. And make sure your niche has
market demand.
Because in the end, passion doesn’t create money; money creates
passion.
Ready to get started? Try Bluehost
for $2.95/month (63% off) with my link.
SCALE YOUR CONTENT CREATION AND STOP WRITING SO MUCH.
What if I told you that your blog’s first 90 days has nothing to
do with your blog and you won’t write a single word?
What if the secret to scaling and making money blogging doesn’t
include blogging?
What if everything taught about growing a new blog has limited
your growth?
Remember: you’re a business owner, not just a blogger.
From days 0 to 90, you won’t be writing a single word. I won’t
give the same old, outdated advice. I refuse to talk about how to write about
your passions, follow an editorial calendar, writing habits, writing
consistency, (or anything about writing for that matter).
Instead, we’re going to scale your blog like a startup and build
credibility in your niche faster.
There are five main components to this process:
1. Outreach
2. Guest Post
3. Outsource
4. Backlinks
5. Repeat indefinitely
By using this system for the first six months after launch, my
blog received over 3,000 backlinks from 500+ domains, a +66 Domain Rating (DR)
increase, and an Ahrefs Rank improvement from 38,000,000 to under
150,000. Most importantly, a substantial increase in organic traffic:
If
you’re a blogger that wants to focus on writing, consistency, passion, and
habits, you can stop reading here.
But if
you’re one of the like-minded people that’s serious about growing your blog
like a CEO (and not a hobby blogger), let’s start monetizing.
1.
RELATIONSHIPS ARE YOUR FOUNDATION.
Before you start building relationships with other bloggers and
influencers in your niche, you have to understand one central theme. You have
to provide value to others. Don’t go into the process of building a
relationship just thinking about what you’ll get out of the deal. First, you
need to focus on the benefits you’ll give others.
Ask yourself: what value are you
providing in the relationship?
·
Could
you provide content because your expertise matches their audience’s interests?
·
Is
their blog currently in need of content to fill their editorial calendar?
·
Can
you leverage link building for them in other guest posts you’re writing?
·
Is
there a topic that you’re well versed in that doesn’t exist on their blog?
The first step in pitching is understanding your value and what
you can do to help. This information will be vital in your initial email
outreach strategy.
First, create a targeted list of sites.
Once you understand the value you can provide, it’s time to
start building your blog outreach list. This list should be a simple
spreadsheet with five columns: Website, Name, Email Address, Status, etc.
To begin populating your spreadsheet, look up the target blog’s
monthly site visitors and Domain Authority (DA) by plugging their URL into an
SEO tool like Ahrefs. Aim for blogs with a Domain Authority
of 50+.
Remember, the higher the DA, the stronger the partnership
potential, and the more SEO impact you’ll receive from the relationship. To
save time during your search, find an article like this one with the top blogs and websites accepting
guest posts in 2020, with Domain Authority scores.
Once you’ve pared down your list of blogs based on the criteria
above It’s time to find the right person to contact.
First, use LinkedIn. Start by filtering your search results by
the blog’s company page, then within the company, search for people by using
terms like: “Content Manager,” “SEO Manager,” “Editor,” or simply, “Content.”
After
you find 2-3 potential contacts, connect with them on LinkedIn. 2nd degree
LinkedIn connections are better than 3rd – and if you have a mutual contact,
even better. Don’t spend too much time on your connection message either, often
your text gets buried or comes off as spammy.
Once
you’ve reached out on LinkedIn, use an email tool like Hunter.io to scan the
blog for email addresses. Even if you can’t find the contact’s exact email
address, Hunter.io shows your email structure, such as firstname@blog.com or firstname.lastname@blog.com.
Add this contact information into your spreadsheet.
2.
START RELATIONSHIPS & PITCH GUEST POSTS AT THE SAME TIME.
Valuable
blogging relationships provide content and links. Once you have a list of
50-100 potential contacts and have reached out on LinkedIn, it’s time to start
your email outreach.
You can
scale your guest blogging strategy by using an email template to
start the relationship while asking to guest post at the same time.
Here’s
a sample template that I’ve used:
Hey
(First Name),
My
name’s Adam and I’m the (Title) at (Blog).
I’m
reaching out because I love (Target Blog) and am interested in collaborating on
content with you.
I was
curious if:
1) You’d like to participate in link building. I write (X-X) guest posts per month and would be happy to link to your site in my content.
2) You allow guest posts on your blog.
1) You’d like to participate in link building. I write (X-X) guest posts per month and would be happy to link to your site in my content.
2) You allow guest posts on your blog.
I’d
love to contribute to your (awesome? informative? useful?) blog and can pitch
some topic ideas that I think your audience will enjoy. Here are some recent
samples from me:
(Sample 1 URL)
(Sample 2 URL)
(Sample 3 URL)
(Sample 1 URL)
(Sample 2 URL)
(Sample 3 URL)
Please
let me know if you’re interested and I look forward to hearing back from you
soon!
Thanks,
Adam
That’s
it.
By
using a guest post email template and knowing how to start an email greeting,
you save time and scale your process by starting a relationship and pitching a
guest post at the same time.
Once
your contact responds to your email and says they are interested in a guest
post, you need to pitch the perfect topic.
There
are four main criteria for the perfect guest blogging topic pitch:
1.
Your
content doesn’t exist on their site yet. When you have a topic idea, go to
Google and search “site:blog.com topic” to scan their blog to check if it
already exists.
2.
Your
topic and target keywords have SEO value. Go back to Ahrefs and input the
blog’s URL. View which organic keywords are driving the most traffic to see if
you can find gaps in their content that you can fill.
3.
The
topic matches your expertise. You should be able to write intelligently about
the subject and use the guest blog to build more influence in your niche.
4.
The
topic matches the audience’s interests. Check their editorial guidelines, look
into how they write their blog posts, and try to match their blog’s style.
Once
your topic is accepted, you can move onto the heart of your guest blogging
strategy.
3.
THE IMPORTANCE OF GUEST BLOGGING.
In
January 2019, I conducted a guest blogging experiment. My
goal was to contribute as many guest posts as I could within 15 days to measure
its impact on my site’s SEO metrics and traffic.
Here
were the results after 15 days:
·
Eight
guest posts published on websites with DAs of 81, 73, 60, 66, 71, 61, 94, and
84
·
32
new referring domains
·
247
new backlinks
·
268
new organic keywords ranking in the top 100
·
372%
increase in organic traffic
·
+12
to Ahrefs Domain Authority
·
Alexa
Rank improved by 600,000
The
results were clear – guest posting on high DA sites still greatly impacts a new
blog’s SEO. With 65% of marketers saying
that link building is the toughest SEO tactic to master, it can also be the
most rewarding.
That’s
why I recommend launching a blog with 5 “pillar posts” – long-form,
SEO-optimized articles built for inbound links. Add statistics, infographics,
and case studies to making linking easier.
Even as
my blog ages, I still aim to contribute at least 3-5 guest posts for everyone
post I write for my blog. When you’re first learning how to make money
blogging, focus more on business and less on writing.
Update
March 2020: In 2019, I published 82 guest posts, increased my Domain
Rating to 74 and now get over 250,000 visitors/month to my blog.
Disclaimer: This
article includes affiliate links which may provide a small commission to me at
no cost to you. However, these are the best tools to help you make money
blogging this year. You can read my affiliate disclosure in my privacy policy.
3.
HOW TO MONETIZE YOUR BLOG THE RIGHT WAY.
There
are a lot of options when it comes to making money blogging – affiliate
marketing, ads, online courses, one-on-one coaching, consulting, sponsored
posts, selling physical products, etc. Some of these income streams require
more traffic than others.
That’s
why it’s essential to plan your future revenue-driving strategy with the right
forms of monetization at the right points in your blog’s lifecycle.
PLAN
YOUR FUTURE BLOG MONETIZATION TIMELINE
For
example, if you just created a new travel blog, it doesn’t make sense to put
ads all over your site. Those tactics require hundreds of thousands of monthly
visitors to make good money.
Similarly,
you shouldn’t start affiliate marketing and cram a bunch of links everywhere at
the beginning either. Generating affiliate marketing revenue can also require
thousands of visitors to make a single sale.
Yes, you can eventually get a place where you’re generating
“passive income” with affiliate marketing, courses, ad revenue, and digital
products, but that can take years.
What if you want to start making money from your blog to quit
your job in 3 months?
The good news?
The most lucrative form of blog monetization can be used from
Day 1 and doesn’t require much traffic.
Your perfect blog monetization timeline will focus on maximizing
revenue in each stage of your blog’s growth.
There are four distinct areas of focus:
·
1-90
days: High-end consulting (0-1,000 monthly site visitors)
·
90-180
days: Affiliate marketing (1,000-2,500 monthly site visitors)
·
180-365
days: Your first online course (5,000+ monthly site visitors)
·
365
days and beyond: Course memberships (10,000+ monthly site visitors)
It may seem counter-intuitive to start with consulting if you’re
a brand new blog without much traffic. However, because you’re building
relationships and treating your blog like a business, you can land high-end
clients from day one.
This post will first focus on days 1-90 and how to perfect your
high-end sales funnel to make money blogging from the start.
4. MASTER YOUR BLOG’S SALES FUNNEL
Your sales funnel will be comprised of 5
primary areas leading users down the path to your end goal of a high-end
$3,000+ consulting offer. As you scale up traffic, you can focus on lower-priced
offers like online courses, affiliate products, sponsored posts, and digital
downloads. However, the most lucrative way to monetize a new blog is with an
expensive offer from the beginning.
It’s a simple balancing revenue act as you grow your traffic.
The newer your blog and the less traffic you have, the higher your price needs
to be to compensate:
Low Traffic x High Price = High Traffic x Low Price
Here
are the five steps to get prospects down your sales funnel:
1.
A
user reads your high-quality blog content related to your high-end offer
2.
They
opt-in for your email list for a one-page “freebie” offer
3.
Optional:
Add a lower-priced offer around $50-200 to build trust (we will add this down
the line)
4.
Your
automated welcome email series tells a story and take them down a path to set a
meeting with you
5.
Finally,
your ideal B2B clients set a meeting with you and pay for your high-end
consulting offer
Source: activemediaacademy.com
For a
brand new blog, all that you need is your first five blog posts, a one-page
opt-in “freebie,” an email platform and list, and a consulting page.
I’ll
repeat it: you’re a business owner, not a blogger.
Think
about all those local business websites that look like they’re straight from
1996 – auto mechanics, financial services, real estate sites, etc. They might
be lucky to get a few hundred visits/month. But their website is bringing in
revenue because they’re filling a need in the market and providing a solution
with high-end services.
Your
blog must have a service that fills a need in the market from day one.
The
early focus of your new blog isn’t to write a bunch of blog posts that no one
will find. Instead, focus on having just five high-quality pillar posts, a
consulting page, and a dialed-in sales funnel. Your sales outreach will do the
rest.
5.
MASTER YOUR HIGH-END CONSULTING OFFER
As we
discussed, when choosing your niche, you need to have a dialed-in sales funnel
with the end goal of converting $3,000+ sales to business clients.
From
day one, your goal to make money blogging should be driving traffic to your
consulting page. This page needs to be in your top-level navigation, and
include keyword research around the terms that your high-end business clients
type into Google.
Make
sure the page has a professional picture of you and easy ways to contact you.
Your
Home page, Start Here page, About page, and blog posts should strategically
link to your Consulting page. Also, when contributing guest posts, you should
add a link to this page in your guest author bio. Here’s what mine looks like
with links in bold:
Adam
Enfroy is a content marketing consultant and blogger. He lives
in Austin, TX, and writes about how to blog like a startup at adamenfroy.com.
6.
USE THE MAGIC EMAIL FORMULA
When
building your sales funnel, you need to use email marketing software coupled
with an on-site email opt-in tool to generate the most email subscribers.
What’s
the magic formula?
ConvertKit
is the best email marketing tool for bloggers.
It’s
great for a few main reasons:
·
You
can create advanced email sequences based on different site actions to
personalize your funnels. Note: 59% of customers say that personalization influences their shopping decision
·
Next,
you can create drip campaigns and link sequences together based on actions
inside of emails.
·
Finally,
it’s perfect for bloggers because their text emails look professional and don’t
have annoying branding like with MailChimp and other platforms.
Remember,
simple text emails will generate the most revenue for your blog. Don’t worry
about fancy design features, adding your logo, or a bunch of images.
Think
about it. If a sales professional was trying to close a $3,000 deal, what kind
of email would they send? It would be a text-based email based on a healthy
relationship, not an impersonal, image-heavy marketing email.
In
unison with the email platform, OptinMonster is
the best email opt-in tool out there. It’s a WordPress plugin that you can
easily integrate with your blog (and ConvertKit) to generate more email
subscribers.
With OptinMonster, you
create different types of opt-ins, including exit-intent pop-ups, sidebar
opt-ins, and even forms within your blog posts themselves. I have one
exit-intent pop-up, one sidebar opt-in, one on specific pages, and one at the
end of blog posts.
With
these email opt-in types on your blog, you are maximizing the number of
potential visitors entering your email funnel and converting your visitors into customers.
HOW
MUCH MONEY CAN YOU MAKE BLOGGING?
Bloggers are making money in all kinds of ways. Successful
bloggers can make over 7-figures/year, while other bloggers might be generating
no income at all. A goal that many bloggers tell you to shoot for is
$2,000/month in recurring income within one year. However, with my monetization
strategies below, I made $17k of monthly recurring revenue in the first 90
days.
So let’s start monetizing your blog.
You’ve chosen your blog’s niche, outsourced your content, and
planned your blog monetization timeline. It’s time to learn how much money you
can make blogging in 90 days.
Before you tackle this plan, you will need:
·
A
WordPress blog – make sure to get started with Bluehost.
·
Five
pillar blog posts you want to promote.
·
All
web pages complete: About Page, Start Here Page, Contact Page, Consulting Page,
Resources Page, Email Opt-In Page, etc.
·
Email
marketing software set up with opt-ins in your sidebar, in blog posts, and upon
exit intent.
·
An
active email sales funnel with a welcome email series – using ConvertKit and OptinMonster.
·
A
content marketing writer or freelancer ready who will help with your guest post
pipeline.
Once you have these covered and launch your blog, your 90-day
blog monetization plan can begin.
You’ll notice that this plan to make money blogging consists of
almost 100% outreach.
Since you have your original content, sales funnel, and blog
posts published, you maximize impact by building relationships and
getting backlinks.
The main outreach targets include influencer relationships, your
professional network, your high-end client personas, and blogging communities.
It’s time to scale your blog like a startup in 90 days.
Let’s earn some real, life-changing money blogging.
Week 1
Goals: Begin influencer outreach, get five guest post topics
approved, get 2nd tier professional connections, join communities on a blogging
platform.
Tactics:
·
Influencer
Relationships
·
Create
the spreadsheet list of 100 high DA sites you want to partner with
·
Find
contact information and email addresses of proper contacts
·
Begin
LinkedIn outreach with template
·
Begin
email outreach with template
·
Get
five guest post topics approved
·
Have
a content team begin writing and add in your links/target influencer links
·
Professional
Network
·
Get
a list of 2nd tier contacts in your niche from your network
·
Reach
out to them, tell them about your blog, and figure out ways you can provide
value to them
·
High-End
B2B Client Personas
·
Build
a list of 50 ideal B2B customer personas for your high-end consulting services
·
Join
Blogging Communities
·
Join
communities on blogging platforms, Facebook, LinkedIn, local meet-ups
Weeks 2-3
Goals:
Get the first two guest posts published, get approved to contribute five more
guest posts, outreach to high-end B2B client personas.
Tactics:
·
Influencer
Relationships
·
Get
first two guest posts published under your name
·
Continue
outreach and get accepted to contribute five more guest posts
·
Outreach
to target influencers you linked to in your two published posts
·
Professional
Network
·
Meet
with 2nd tier contacts you were introed to, see how you can provide value
·
High-End
B2B Client Personas
·
Outreach
to list of 50 ideal B2B customer personas to ask about business and pain points
·
Blogging
Communities
·
Reach
out in your niche, introduce yourself, and see how you can provide value
Week 4
Goals:
Outreach to high-end B2B client personas, get two more guest posts published,
begin link network.
Tactics:
·
Influencer
Relationships
·
Get
two more guest posts published (4 published, 6 in progress)
·
Share
posts on social media and with network
·
Outreach
to influencers that you linked to in guest posts
·
Leverage
current influencer relationships to create link building network
·
High-End
B2B Client Personas
·
Follow
up with your list and offer to set up a meeting
·
Meet
with and practice four sales meetings with your high-end B2B client personas
Reminder:
this blog post covers the first four weeks to help you make money blogging. If
you want a free 10,000+ word email course, a 7-Day Blog Launch Checklist, and
your full 90-day plan to make $10k, you can sign up for my email list below.
To
recap how I want you to think about how to make money blogging, look at it this
way:
To earn
$10,000 in monthly recurring revenue from your blog, you either need to:
A. Sell
200 affiliate marketing products at $50 per sale every month. Or B.
Close 3-4 high-end consulting deals. Which is easier? The affiliate marketing
option may require 25,000-50,000+ monthly site visitors; the consulting option
only requires a little expertise and a sales funnel.
Disclaimer: This
article includes affiliate links which may provide a small commission to me at
no cost to you. However, these are the best tools to help you make money
blogging this year. You can read my affiliate disclosure in my privacy policy.
SUMMARY
– CAN YOU MAKE A LIVING BLOGGING?
Yes,
money from blogging can be very lucrative. But to do so in 90 days (and not two
years), you have to run your blog like a business.
By
selecting your niche based on market factors and B2B components, you 200x your
blog’s revenue potential.
By
scaling your content strategy and outsourcing aspects of your writing process,
you 200x your backlink acquisition and Domain Authority (DA).
Finally,
by choosing the right high-end blog monetization strategies from Day 1, you can
make life-changing money as a blogger within 90 days, not five years.
Using
these tactics in the first year of my new blog, I started making $35k/month by
month 9, got 7.1k backlinks from 1,000 new referring domains, increased my
Domain Rating from 0 to 73 and my traffic from 0 to 250,000+ readers/month.
I hope
this article helped you learn how to make money blogging in 2020.
Source:
AdamEnfroy.com